CASE STUDIES

Every Interaction Matters

Here's what we've found so far.

One change: praise. Every player ran more — average steps per player rose +11%.

C2X × Beyond Pulse

Praise moves players

In a session with one controlled change, adding coach praise lifted every player's running — 15 of 15 players took more steps.

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Same touches. More intensity — +26% more high-intensity efforts per player on average.

C2X × PlayerMaker

Same touches, more intensity

Praise didn't change how much players got on the ball. It changed how hard they worked off it — +26% more high-intensity efforts on average.

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Coaches are positive. They tell far more than they ask: 83% of feedback is positive, but only 35% of questions are open-ended.

C2X Coaching Benchmark

200 hours of real coaching

We analysed 204 sessions from 32 coaches: 83% of feedback is positive, but only 35% of questions are open-ended, and on game day questions drop by a third.

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